As the nation gears up for the Christmas period, charity 10:10 Climate Action have partnered with vegan chefs to promote low carbon, plant-powered feasting this festive season.
Our diets are a big factor in the causes of climate change, with animal agriculture a key source of carbon dioxide and methane, both powerful greenhouse gases. With scientific research increasingly clear that diets low in meat and dairy are significantly less carbon intensive, 10:10 Climate Action are inviting everyone - vegans and omnivores alike - to celebrate the environmental benefits of plant based feasting this festive season.
The charity are calling on the public to pledge to cook one plant-powered meal for friends and family over the winter holidays as a way of showcasing the possibilities of plant based cooking and starting conversations to shift attitudes.
By joining the pledge participants will earn the chance to win a year's supply of Ben & Jerry's vegan ice cream. And with recipes and support from plant-based chefs including Wicked Healthy and Exceedingly Vegan, 10:10 Climate Action hope the campaign provides the opportunity for vegans and vegetarians to show friends and family that plant-based feasting is something to savour - and to begin plant-powering more and more dinner tables across the country in 2018.
Emma Kemp, campaigner at 10:10 Climate Action, said:
It’s incredible to see more and more people embracing plant based diets, and the massive explosion in recipes and innovation that has come with all this new energy. There are so many options for a plant-based diet now - from vegan meringue and ice cream to a misco sweet potato pie - it’s not just about being stuck with some bean stew any more.
With more and more evidence that we need to cut down on meat and dairy to tackle climate change, what better time to bring these benefits to our family and friends than through a plant powered festive feast?
That’s why we’re calling on the public to sign the pledge, bring together some of their nearest and dearest and cook for the climate this christmas.
For further information and requests for interviews: Daniel Jones, press and profile officer, firstname.lastname@example.org 0207 388 6688.
Notes to editors:
10:10 Climate Action is a UK based charity that brings people together to take positive, practical action on climate change. We engage citizens and communities in finding solutions that benefit the climate as well as improving people’s lives today. 1010uk.org
The plant powered pledge is 10:10’s campaign to support plant based, low carbon eating over the festive period. https://action.1010uk.org/page/s/plantpoweredpledge
Adopting global dietary guidelines would cut food-related emissions by 29%, vegetarian diets by 63%, and vegan diets by 70% https://www.oxfordmartin.ox.ac.uk/news/201603_Plant_based_diets