Charity counter Black Friday with Swap Shopping Pledge

As high streets gear themselves up for Black Friday, climate change charity 10:10 have today launched a campaign inviting people to 'swap shopping' and pledge to spend more time with family and friends instead.

Since its introduction from the US, Black Friday UK has fast become a key annual retail moment, with this years event expected to see shoppers spend up to £1.74 million per minute online alone. Yet research has shown consumption habits are behind up to 60% of global greenhouse gas - with the festive period being a particularly heavy time for consumption emissions.

But as the biggest christmas shopping day approaches 10:10 are hoping their swap shopping pledge can help tackle the growing waste and carbon footprint of Black Friday, whilst also encouraging people to do more together.

Bea Xu, campaigner  at 10:10 said:

The now annual Black Friday circus might seem to sweep in the season for giving, but does it have to be this way? With our Black Friday bargains bringing ever more waste and carbon, perhaps it’s time to do something a little different.

That’s why this year we’re calling on the public to ditch the deals, bin the bargains and instead pledge to spend some of their time with their nearest and dearest this Christmas.  


For further information and requests for interviews: Daniel Jones, press and profile officer, 0207 388 6688.

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