As high streets gear themselves up for Black Friday, climate change charity 10:10 have today launched a campaign inviting people to 'swap shopping' and pledge to spend more time with family and friends instead.
Since its introduction from the US, Black Friday UK has fast become a key annual retail moment, with this years event expected to see shoppers spend up to £1.74 million per minute online alone. Yet research has shown consumption habits are behind up to 60% of global greenhouse gas - with the festive period being a particularly heavy time for consumption emissions.
But as the biggest christmas shopping day approaches 10:10 are hoping their swap shopping pledge can help tackle the growing waste and carbon footprint of Black Friday, whilst also encouraging people to do more together.
Bea Xu, campaigner at 10:10 said:
The now annual Black Friday circus might seem to sweep in the season for giving, but does it have to be this way? With our Black Friday bargains bringing ever more waste and carbon, perhaps it’s time to do something a little different.
That’s why this year we’re calling on the public to ditch the deals, bin the bargains and instead pledge to spend some of their time with their nearest and dearest this Christmas.
For further information and requests for interviews: Daniel Jones, press and profile officer, firstname.lastname@example.org 0207 388 6688.
Notes to editors:
10:10 is a UK based charity that brings people together to take positive, practical action on climate change. We engage citizens and communities in finding solutions that benefit the climate and their own lives too.
Swap Shopping is an intervention challenging the UK public to trade in traditional seasonal overspending on gifts for carefully considered time invested in a friend or family member.
The online trade assocation IMRG predict that £1.74 million will be spent every minute online during Black Friday https://www.theguardian.com/business/2017/nov/17/uk-shoppers-forecast-to-spend-10bn-in-black-friday-sales
The Journal of Industrial Ecology research suggests that 60% of greenhouse gas emission come from consumption http://grist.org/living/consumerism-plays-a-huge-role-in-climate-change/