Happy birthday 10:10!

Five years ago today 10:10 took over Tate Modern’s Turbine Hall, packed it out with laptops and banners, and waited expectantly to see who would come. We had one aim – to persuade people to commit to cut their carbon emissions by 10% in 2010. 

This had all come out of a ground-swell of demand for urgent action on climate change built on Franny Armstrong's ground-breaking climate change movie The Age of Stupid. On 1st September 2009 it all came together - thousands of people pledged to fly less, cycle more, insulate and buy more local food.

Within weeks the 10% idea had rippled out across the UK and then globe, picking up support wherever it went. Pretty soon tens of thousands of individuals, businesses, universities, faith groups and celebrities signed up – cutting thousands of tonnes of carbon and raising the pressure on politicians to act. 

It was the campaign that gave us our name, and the projects we run today – Solar SchoolsBack Balcombe and #itshappening - are still driven by that same belief in the power of practical action, excitement about the benefits of a low-carbon world, and optimism about humanity's ability to crack the problem of climate change if we put our minds to it.

We wanted to say a massive thank you to all the 10:10ers who've been with us from the beginning, and those who've joined in since. Of course we'd much rather be sitting back on our solar-powered hover boards supping low-carbon cocktails, job done, but since there's still lots to do to tackle climate change we are going to make sure we enjoy doing it! 

Image: 10:10, Creative Commons